For those of you that are not aware, kerning is the space between individual sets of letters. (This is not to be confused with tracking, which is the uniform space between all letters.) Kerning is an important part of design and can absolutely make or break logo designs. Bad kerning makes words at best “off” and at worst unreadable. Google’s new logo, for me, is in on the “just off” side of the spectrum. So, I couldn’t resist testing my theory by seeing what new kerning would do. So, I scraped the logo off the Google homepage and moved it over to Photoshop.

The new typeface, Product Sans, is a geometric sans-serif typeface, which draws on a long and fascinating history of typeface design, beginning in the 1920s. Geometric typefaces use simple shapes like circles, triangles and squares to determine the shapes and flows of letters...

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